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OKI Printing Solutions grows A4 colour printer sales


Colour for all with the launch of 12 new A4 colour printers

May 2006 - OKI Printing Solutions today announced the newest additions to its A4 colour page printer range: the new-look C3000 and the C5000 Series printers.

Based on the company's unique digital LED technology, the 12 new printers will ensure that professional colour printing is available to businesses of all sizes, from individuals and small work teams, to medium/large workgroups.

In Europe, OKI Printing Solutions has njoyed a 40% growth in overall colour sales year-on-year from FY04 to FY05, making it number two brand (by sales value) in Europe's overall colour non impact printer market. The company also holds number two position in the 10+ pages per minute professional colour page printer segment, selling volumes three times greater than its nearest rival.

Mr Mikihiko Maeno, President and CEO for Oki Data Corporation, stated: "As business printing solutions specialists we have made the strategic decision to deliver the greatest value in the industry, with high performing, innovative products that are specifically tailored for the demanding needs of the business market.

"The commitment from OKI Printing Solutions is to continue to develop printing solutions that deliver what is most meaningful to our customers - increasing product value based on innovation, performance, reliability and low total cost of ownership," he said.

The new-look C3000 Series printers combine style with functionality owing to their small footprint and enhanced ergonomics. Additionally, the new C3000 Series, like the C5800/C5900, set the benchmark for colour print speeds in their category, whilst the C5600/C5700 printers offer the optimum balance of price and performance delivering mono cost per copy at prices comparable with mono only devices.

The C5900 has already been awarded the highest possible score during testing by Germany's FACTS Magazine and is expected to raise the bar in providing advanced in-house colour printing for demanding workgroups.

All products include the new Internet Explorer utility, Web Print, which automatically scales web pages to fit the width of standard paper so that information isn't cut off and paper wastage is reduced. Other new features include newly developed High Definition Toner, which when combined with OKI Printing Solutions' ProQ2400 Multilevel technology, delivers best in class print quality with reduced graininess and greater colour depth.

Tony Lock, Senior Manager, Marketing and Sales Colour Products, for OKI Printing Solutions (EMEA) comments: "We are looking forward to another successful year as Europe's number one challenger brand delivering printing solutions for business. These latest products, again demonstrate that organisations of all sizes can have access to cost efficient, high quality colour and mono printing."

The C3300n, C3400n, C5600n, C5600dn, C5700n, C5700dn, C5800n, C5800dn, C5900n, C5900dn, C5900dtn and C5900cdtn printers are now available through OKI Printing Solutions' authorised dealers. For details visit

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For further information please contact:

Euro RSCG Biss Lancaster +44 (0)20 7467 9200

Notes to editors:
> OKI Printing Solutions is the brand name of Oki Data Corporation
> Annual turnover for Oki Data Corporation is $1.4bn (FY04)
> OKI Printing Solutions' sales are divided between 51% Europe, 26% US, 16% Asia and 7% Others
> OKI Printing Solutions is represented in 120 countries worldwide
> Oki Electric, established in 1881, is a Japanese electronics manufacturer with an annual turnover of approx. $6.4bn (FY04)
> Oki Electric employs approx. 21,091 people throughout the world with 6,099 employees outside Japan
> More details on Oki Electric can be found at

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